OMG, A PLACE ON THE INTERNET WHERE
Who you are is MORE than good enough
Because sure, I’m here to write you a website that connects and sells, a sales page that books you out, and emails people actually want to open…
But I’m also here to make sure you never feel alone in the messy parts of business (or the even messier parts of being a human who owns a business).
(and your copy can be, too)
SPEAKING FROM FIRST-HAND EXPERIENCE…
Being yourself on the
internet is not easy.
Since you first logged onto MySpace with a dial-up connection, you’ve been bombarded with messages that you need to be a certain type of “put together” to be “good enough.” And now here you are putting yourself out there online, trying to convince people you’re worth working with.
ENTER:
The “you’re being sooo cringe right now” inner monologue.
The “why would someone listen to ME?” second-guessing.
The “will I ever be as good as her?” comparisons.
The "my story isn't interesting enough to share" self-doubt.
From one overthinker with a rude inner critic to another…
The YOU you are
*right now*
is worth sharing
with the world.
And I can make your website share-worthy too.
Because the best news since they announced the Veronica Mars reboot?
Authentic is in. Relatable is in. Human is in.
Nobody wants to work with — or buy from — a perfectly polished Barbie robot who has it all together.
They’re looking for the one they connect with.
Translation? Your website needs to be full of your personality and your story, not just your qualifications and your career path.
Showing up as the REAL you, not the curated you, builds trust better, faster, *and* stronger than the highlight reel you’re tempted to post on Instagram — which meeeeans it’s time to bring a *little* vulnerability to the words that represent your brand.
MEET YOUR ALWAYS-KEEPIN’-IT-REAL WEBSITE COPYWRITER
Hi, I’m Caitie!
And if we’re going to get a bit vulnerable, I guess I’ll go first.
We’ll start with the little things you *probably* won’t judge me for, like how…
I like to carefully sneak a square of dark chocolate each night after dinner (but share ZERO squares with my children)
Each of the 4 laundry baskets in my house is full of clean clothes (and has been for eight eleven straight days)
And my latest bad habit is literally NEVER setting a timer after I put something in the oven (and yes, I do quite frequently almost burn dinner).
But I could also tell you that…
Sometimes I feel like I don’t know who the heck I am after becoming a mom, and I worry that too many of my kids’ childhood memories will be of me on my laptop.
I have a judgy voice in my head that likes to tell me I’m not good enough. (Rude.)
And if you could win an Olympic Gold Medal for Overthinking, I’d be up on the podium holding flowers with that thing around my neck.
If I may be so bold as to break the fourth wall — I am, of course, sharing these facts to be “relatable.” But I’m also sharing them to normalize the *real* normal. The off-screen, uncurated, imperfect normal. The normal I wish I’d seen when I started my business, became a mom, and entered adulthood with 24/7 access to the internet.
There are tons of ways to make your copy relatable —
and I want to help you find *yours*.
Because sure, relatable can mean being strategically candid about what you struggle with or gently poking fun at yourself. But it can also mean…
Storytelling with specific, relatable details
Sharing the relatable “ordinary” moments of your life
Creating copy that reads like a conversation between two friends
(Okay, now I’m dying to know your style.)
As your copywriter, I’m focused on these four things:
ONE
Saying just the right things in just the right ways so your perfect people feel seen, supported, and (when the time’s right), *so* ready to buy.
TWO
Writing copy that FEELS good to you — authentic, aligned, and like it’s showing off all your best angles.
THREE
Helping you work smarter, not harder, by having a website that’s doing the heavy lifting for you even when you’re on Do Not Disturb.
FOUR
Making sure you know just how amazing you are — and making sure your copy reflects that too.
AND THIS IS MY MISSION:
To help you build a feel-good business through empathy-first, story-driven copy that feels like you and creates genuine connections.
“If you're looking for a copywriter who combines educational expertise, exceptional organizational and cares about the work she delivers — Caitie should be your choice.”
“Her past teaching experience is evident in how she structures information, anticipates questions, and explains complicated ideas in accessible ways without oversimplifying it too much.
Beyond her technical skills, Caitie brings a warm, approachable tone to financial content that might otherwise feel intimidating.
I cannot recommend her highly enough!”
-SAMANTHA, FINANCE BROKER AND EDUCATOR
Being yourself on the internet just got easier
Because finding the words that feel like you *and* sell your stuff is my not-so-secret sauce.