website copywriter for small businesses
Your
Feel-good business
starts with
just-right words
Empathetic words that make people feel seen, conversational words that tell your story and make the sale, memorable words that make you the obvious choice… all while feeling perfectly, authentically you.
WE’VE ALL BEEN THERE:
The you on your website isn’t the you in the mirror.
It’s time to change that.
No matter how you got here — whether *here* is “burn this site to the ground” or “something’s not quite right” — this is a good place to be.
Because being here means you’re growing. You know your people better now. You know yourself better. And fresh, strategic words — words fueled by your story, your values, and your voice — can help you go even further.
SO...
where will your website take you?
To finally seeing yourself as the expert you are — and feeling that confidence pour over into every part of your business
To the dreamiest, most perfectly aligned clients saying, “Omg, will you just take my money already?!”
To the first page of the search results for the words your ideal clients are actually searching for
To easier discovery calls, because the person on the other side of the Zoom call is already so excited to work with you
To never (ever!) cringing (even a little!) when somebody asks for the link to your website because now it’s *perfect*
Literally anywhere your laptop isn’t — because your copy is selling your offers without you
You’ve been trekking uphill 24/7, doing all the things to get more inquiries, to make more sales, to find “success” — all without dropping a single ball.
Now, you’re looking for a resting place where you can breathe and know things are finally about to get easier.
that resting place is here.
Hi, I’m Caitie!
website copywriter FOR SMALL BUSINESSES, Queen of Conversational Copy, & Purveyor of the Messy Middle
And I’ve got a knack for taking your brain dumps, your ramblings, your most random life details — and weaving them together into something that feels wholly you (while also seamlessly selling out your offers).
I’m here to help you find and lean *all* the way into the ONE thing that can only be on your website. The thing that literally cannot exist on the other 13 tabs your ideal client is currently browsing.
That thing? It’s you, of course.
Your
feel-good business is just up ahead
Website
Copywriting
Get empathy-first, relatable website copywriting for your small business that feels like a breath of fresh air and sounds like the real you — done for you with SEO-friendly, conversational copy designed to make the sale (and feel good).
Sales Page
Copywriting
Showcase your offer — and aaaall benefits, features, and “why me, why now” details — in a way that leaves your people with “holy shit this is exactly what I need right now!?!” energy after reading your sleaze-free, story-driven sales page.
Email
Copywriting
Slide into inboxes with reader-favorite, nurture-focused newsletters, red-carpet-rolled-out welcome sequences, and perfectly-positioned launch emails that build relationships, provide value through storytelling, and sell your stuff.
Copy
Audit
Get supportive and honest feedback to guide your DIY copy journey so you can confidently type the right words in the right places — and hit backspace a whole lot less. We’ll work together to make sure your website’s set up to live out her dream of selling out your offers (and making your people feel so freaking seen).
TAKE A PEEK AT THE
Case
Studies
...and see what highly relatable, empathy-first copy really looks like (and the results it gets clients like you).
“Caitie is my go-to copywriter for all future projects."
“Caitie captured my voice perfectly and also deeply understood the content for the sales page I needed her to write. She was able to translate my esoteric jargon into clear, conversational copy that I know will land so much better with my audience than the sales page draft I was working on myself. I highly recommend hiring her!
Maegan Megginson
business coach
“Caitie is an incredible copywriter! She will get into your brain and know exactly how to write in your voice. I’m convinced to sign up for my own training after reading what [she’s] written. I don’t know how I’m going to keep this up after the launch by myself!”
business coach
“Words aren't my strong suit, but I feel like you took what was in my brain and really made it sound like me.”
Malia Rivera
"She takes the time to fully understand your business and what you want to express, then she makes that happen through words. Beyond quality words, she researches SEO and she figures out how to put the content in an order that readers will follow with ease."
Founder of college essay app
"Hire Caitie! She's an incredibly skilled writer but more than that, she's very intentional with every word she chooses."
Melanie Obitz-Burkartek
“All facets of my business have been improved in some way! If you’re serious about getting your content, message, and impact out into the world, Caitie is the one you need.”
educator & teacher mentor
“Working with Caitie has amplified my impact and improved my ability to speak to my target audience.”
Jennifer Findley
a free email series for overachievers
Other copywriters are only telling you the must-haves, but let’s be real… you already know you need a home page. This is the *fun* stuff that’ll keep the right people on your site longer, give them a truly knock-out experience as your client, and make your brand memorable, referrable, and straight-up stalkable.
Your business needs words that as good as they .
feel
sell
You started your business because you wanted to feel GOOD.
Good about how you spend your time.
Good when you open your laptop.
Good about who inquires and good when they decide to book.
Your website is either helping that feel-good business quite literally be your reality, or it’s getting in the way.
GET ON THE WAITLIST FOR
A done-with-you experience where you write the sales page, but I help you do it — from planning to publish.
LEARN MORE
